Business Context
Six Factor, Google’s leading Cloud Partner in Western Canada, was transitioning from service delivery to a product-led business, building its own software solutions. The shift required clearer positioning and a website that could establish a foundation for growth by aligning messaging with decision-makers and building trust from the first visit.
The previous site was template-based, visually outdated, and failed to meet accessibility standards. Weak brand implementation affected credibility and made navigation difficult for prospective clients.
We set out to build a scalable foundation with a clear design system and a platform that adapts as products evolve. The goal was a modern, credible site that communicated the new direction, built trust from the first visit, and guided prospects to action.
The previous site was template-based, visually outdated, and failed to meet accessibility standards. Weak brand implementation affected credibility and made navigation difficult for prospective clients.
We set out to build a scalable foundation with a clear design system and a platform that adapts as products evolve. The goal was a modern, credible site that communicated the new direction, built trust from the first visit, and guided prospects to action.
Defining the Strategy
I aligned on the website strategy with the Director of Business Innovation and grounded it in a customer-centred approach. We defined three personas to reflect how different clients evaluate value and what they need to move forward. Each persona maps to what matters first at contact, which objections to address, and which proof points build trust.
These insights shaped a structure grounded in Six Factor’s philosophy: People first, Process driving agility, and Tools enabling both. We simplified depth, clarified labels, and connected services to outcomes. Proof sits where it supports decisions, and paths to contact are shorter and easier to follow.
The result is a validated strategy that links user needs to business goals, aligns navigation with decision-maker behaviour, and provides a foundation that adapts as Six Factor’s software offering evolves.
Wireframing the System
After discovery, I moved into wireframes to define structure and create the foundation for the new website. The layouts established hierarchy and call-to-action placement, mapping the People, Process, and Tools pillars to clear entry points across the site.
I built reusable blocks to accelerate page creation and provide a scalable base for future products and campaigns. The new structure reduced page depth and made navigation clear and intuitive.
I built reusable blocks to accelerate page creation and provide a scalable base for future products and campaigns. The new structure reduced page depth and made navigation clear and intuitive.
Designing for Impact and Scale
To visually convey the new business direction, we aligned stakeholders through a broad set of moodboards exploring workplace, people, data, and modern web patterns. This made tone, imagery, and layout decisions concrete early, supporting a credible, product-led presence.
To express Six Factor’s people-first philosophy, I developed a fluid, organic shape system inspired by the logotype and the cloud concept. I designed components that integrate with photography to deliver visual variety while standardizing composition and reinforcing a recognizable identity.
The result is a scalable visual system that speeds production, keeps pages consistent, and strengthens brand expression across new products, services, and campaigns.
The result is a scalable visual system that speeds production, keeps pages consistent, and strengthens brand expression across new products, services, and campaigns.
Driving Digital Transformation
Aligned with the executive team from the start, I combined modular components with purposeful content and worked alongside developers to deliver a consistent, high-performance implementation.
Strategy and execution met in a site that reflects the business transformation and establishes a solid foundation for growth. The collaboration elevated Six Factor’s digital presence, strengthened credibility, and positioned the company for continued innovation.
