A business website is one of the most powerful online tools a company must have. It's commonly the first impression a prospective client has of the business, and it's a reliable source of information.
Being responsible for redesigning the Six Factor website was a great challenge and a significant opportunity to improve the company's presence on the internet.
By working closely with the Director of Business Innovation, validating the progress with the Senior Management Team, and with other team members contributing with content creation, we built the new Six Factor website.
Here is a quick before-after image to show the previous design and the new Six Factor website. It's not only about the aesthetics but the whole experience.
After defining the website strategy with the Director of Business Innovation and before touching a pixel, I deep-dived into research.
The purpose was to understand the client to create 3 business personas. The approach was to follow a customer-centered method by developing different client profiles based on their needs and how the business can assist them in achieving their goals.
The process of creating a Mood Board is a fundamental component of the design project and expresses the look and feel of the website to stakeholders. We can fast and accurately communicate the tone and how visual elements will support our design by collecting and categorizing images.
I explored distinct sections to evoke the purpose and personality of Six Factor: the workplace, the people, the data, and a website references section with a collection of images to express the modern, fluid, and engaging design we intended to build.
The next stage was to work on the website experience. Starting with the pillars: People, Process, Tools. The main purpose of the new website navigation is to provide a fluid and lateral experience.
After discovering, defining, and validating the experience, I created all the page structure and topics. Then the website map to visualize the structure.
After the discovery process, I entered the wireframe stage to create the screen structure and define the base for the new website design.
Currently, we have 20 pages on the Six Factor website. Instead of creating a single wireframe for each page as a business decision, I focused on creating a versatile design system to sustain and support various design purposes.
Now it was time to proceed with extensive photo research to convey the business perception. After selecting images for all website pages, editing and validating with the team, I could start creating engaging visual designs.
In simple words, Six Factor is a people-first business solutions company and Google's leading Cloud Partner in Western Canada.
My design solution to express the people-first aspect of Six Factor was to create a fluid, organic, and modern graphics style to support all the website photos.
Inspired by the Six Factor logotype design and the cloud concept, I created more than 35 unique shapes to support all website photos.
The mockup stage was one of the most exciting moments of the project when I combined all the research and the design assets with the written content created by the team members.
I designed the website mockups for desktop, laptop, and mobile views. Following the same approach of the wireframe part, I created key pages and shared them with the front-ten developer, with all design assets to make the Six Factor website.
Pages like 404 can have a special touch of creativity and good humor. Most importantly, they should be helpful and not just funny or aesthetically pleasant. In this case, we offer different links for clients to explore.
This was a great project to deep dive into the company's business side and created a new foundation for what Six Factor must look and feel.
A website to reflect the people-first culture of a business innovation company focused on operational excellence, business productivity, and organizational performance.