This is a brand that I developed at the São Paulo State Government, Health Department. HumanizaSES is a division inside the São Paulo Health System that promotes a humanized service for the population. A human connection between the hospital staff and the patients to offer a better service for the community.

This is the negative version of the logo

Here is a printed media advertising

The positive version of the logo

Custom stationery items

A customized mug and employees ID

The logo applied to a gray texture

The staff's uniform