This is a brand that I developed at the São Paulo State Government, Health Department. HumanizaSES is a division inside the São Paulo Health System that promotes a humanized service for the population. A human connection between the hospital staff and the patients to offer a better service for the community.
![](https://cdn.myportfolio.com/5e7eaaee-caf7-4b58-a78d-c07a0c74f467/34b5069e-cceb-4ac2-9fce-453f4581114e_rw_1200.jpg?h=4f3b562d5d8c738631796713cf42892e)
This is the negative version of the logo
![](https://cdn.myportfolio.com/5e7eaaee-caf7-4b58-a78d-c07a0c74f467/7e23283f-3387-4da0-a0ad-351c16e36a3e_rw_1200.jpg?h=c9ca6dfefd5f0caab82564ab6c9a9d9f)
Here is a printed media advertising
![](https://cdn.myportfolio.com/5e7eaaee-caf7-4b58-a78d-c07a0c74f467/1a7e1c1a-c535-48ff-beb0-a342c5f656d5_rw_1200.jpg?h=4ee1c46fe8446e61e164c5fb3165697f)
The positive version of the logo
![](https://cdn.myportfolio.com/5e7eaaee-caf7-4b58-a78d-c07a0c74f467/51c49c18-1b03-4b33-a8b6-5fb47d751d3b_rw_1200.jpg?h=2f3ebbd36dc510779ae268c6174e56cf)
Custom stationery items
![](https://cdn.myportfolio.com/5e7eaaee-caf7-4b58-a78d-c07a0c74f467/2b331660-c8be-4465-9ac4-0a50025844d9_rw_1200.jpg?h=630eefe58e4e82a0876d51896b67a94b)
A customized mug and employees ID
![](https://cdn.myportfolio.com/5e7eaaee-caf7-4b58-a78d-c07a0c74f467/139ea4a7-0590-481b-b61c-652d7f2019e8_rw_1200.jpg?h=12c4b1ceadc9c01fec1e8b4948f1f7a7)
The logo applied to a gray texture
![](https://cdn.myportfolio.com/5e7eaaee-caf7-4b58-a78d-c07a0c74f467/59aa966c-c84d-44c2-9e26-39adbd7ded9d_rw_1200.jpg?h=c2cc09183448e58f98b88d881155c8d9)
The staff's uniform